Ditch the Drama Llama

Dramamine is #1 in the category for motion sickness. Their Nausea Ginger Chews are not… yet.

Our challenge
Make Dramamine synonymous with anti-nausea.

Our solution
No more drama, with Dramamine. And hire Cusco, the Drama Llama.

Creative
Inger Tanderup, ECD
Kristin Zuccarini, CD
Amanda McCafferty, ACD
Uriel Velasco, Sr. AD
Hailey Padgett, Sr. AD
Mitch Hanson, CW
Tessa Cohen, Associate AD
Sam Centerbar, Associate CW

Strategy
Yisha Zhang
Miriam Gavin

Producer
Elise Garber

Our movie star
Cusco, the llama