Stop at Nothing
The ask
Develop the next evolutionary phase for UPTRAVI®’s Stop at Nothing campaign (2.0).
Insight
UPTRAVI® enables lives worth fighting for, no matter what.
Provocative question
How might we harness the hard-earned wisdom of the past to motivate action in the present?
Concept statement
Choosing to start UPTRAVI® means you’ll Stop at Nothing to keep going. We’ll show the everyday triumphs that are part of living with PAH and what brings out the fighting spirit inside every PAH patient.
Patient testimonial
The reality of living with PAH is that there are good days and there are bad days. But, through them all, there is a resilience to keep fighting and keep going. We’ll ask patients to recall these moments of triumph through photos and memories of their treatment journey.
How it worked
We asked Emily, a patient living with PAH since 2012, to submit photos of her life — pre-diagnosis, pre-treatment, and now. We invited her and her caregiver/husband into the studio space to recount what was going through their minds in that moment of diagnosis and why they choose to keep going and Stop at Nothing.
We shared the video with Emily as well as a sneak peek and she said the following:
“I love it! It turned out so well! Thank you to everyone who helped give PAH a face and a voice!”
Creative Leads
Tessa Cohen, AD
Uriel Velasco, Sr. AD
Sam Centerbar, Associate CW
Credits
Creative Oversight
Kristin Zuccarini, CD
Brett Westnedge, ACD
Amanda McCafferty, ACD