PAH Companion withMe
Janssen Pharmaceuticals has a support program for patients diagnosed with Pulmonary Arterial Hypertension (PAH) – a rare, progressive form of high blood pressure in the lungs.
Our challenge
We found patients were often overwhelmed upon diagnosis. We want to welcome them into our companion program to help find comfort in the early stages of diagnosis.
Our solution
The PAH Companion withMe Welcome Kit.
We released this kit in the Spring of 2023. Here’s what people have had to say:
“In short, patients (and companions) are loving the new welcome kit! They're loving the tote bag, the care behind the design, and the thoughtfulness of the overall experience.”
Creative Leads
Tessa Cohen, Associate AD
Sam Centerbar, Associate CW
Credits
Creative Oversight
Kristin Zuccarini, CD
Amanda McCafferty, ACD
Uriel Velasco, Sr. AD
Strategy
Elliot Kort
Account
Bridget Cato
Elizabeth Kelly
Producer
Kristina Illieva
Project Management
Andy Cross